Sinnkawa founder Soul Chen recently spoke with Channel NewsAsia (CNA) at our Kampong Glam (Haji Lane) store about how Singapore’s gift scene is evolving and why “Singapore Meets Cuteness” can be more than a tagline.
From original characters to experience led retail, Sinnkawa is building companions that carry culture, comfort, and everyday joy.
click link to view Original footage aired by CNA.

In August 2025, Sinnkawa collaborated with Bank of China Singapore (BOCSG) for the SG60 special exhibition “Through the Eyes of BOCSG: Experience Lion City.” The showcase celebrated Singapore’s 60th anniversary and BOCSG’s 89-year presence in the country.

Sinnkawa’s signature characters, including the Merlion & Duli, were featured across exhibition visuals, adding warmth and creativity to a cultural event that included artworks from the China Arts Society, historical photographs from the National Archives of Singapore, and SG60 Youth Art Competition winners.

The exhibition attracted strong public interest with free registration, limited-edition giveaways, and interactive photo moments.

This collaboration highlights Sinnkawa’s capability to bring character IP into institutional settings, enriching cultural programmes with a friendly and engaging brand experience.

Our characters have finally opened their doors to welcome you into their world.

At the Sinnkawa Café, every corner carries a little piece of the universe — from Merlion’s favourite window seat to the Merlina's secret snack picks.

It’s a warm, whimsical space where stories unfold over themed treats, soft lights, and unexpected easter eggs waiting to be found.

On the third floor of our Chinatown flagship, the café opens up to an incredible view facing the iconic People’s Park Complex — a spot that has quickly become a must-visit photo stop for fans.

Come step inside and experience the place where the Sinnkawa universe becomes real.